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Online Workshop
Essentials for Enhancing your Online Photographic Presence:
Jon Wollenhaupt

Session 1: Saturday, September 12, 1:00 – 3:00pm
Session 2: Saturday, September 19, 1:00 – 3:00pm
Limit 15 students
$125 for CPA members, $175 for non-members.
Not a member? Join today >

Sign up and secure your spot below before 5:00pm, Friday, September 11. We will meet through Zoom conferencing and a URL will be sent to those who register the evening before.

Click Here to view session details of what will be covered in class.

This two part class is for photographers of all levels who wish to enhance the visibility and extend the reach of your online presence to reach key audiences including curators, jurors, art associations, and the media. We’ll cover the essentials for making sure your website is optimized in terms of structure, user experience, Google friendliness, and security. We will examine how to extend the reach of your website via social media, email newsletters, and content marketing. We will demystify search engine optimization best practices and review easy-to-use free SEO tools. We will also cover basic communication strategies that will enhance your message to photography influencers. At the end of this class you will be able to identify several easy-to-implement best practices that help build your online photography brand.

Presenter
Jon Wollenhaupt is a Sacramento-based photographer and marketing consultant. He has extensive experience working with organizations of all sizes to develop customized WordPress web sites that provide optimal user experiences and are optimized for the latest Google SEO criteria. As a marketing consultant, he has presented extensively at conferences on topics related to marketing communications including brand development, communications strategies, and inbound marketing.

His photography project, Digital Disruption, explores how web 2.0 technologies are radically altering our cultural and social landscape. “We have become inescapably entangled in social media’s ephemeral, addictive slipstream, which has rendered us as dream walkers.” Much of our waking hours are spent in what critic Alan Kirby describes as “a state of trance that takes the world away; a new weightless nowhere of silent autism.” In this state of trance, we are endlessly distracted, our thoughts disrupted, our memories dissipated. The images in this series are metaphors for the way the line dividing our physical lives and our digital lives has been inexorably blurred. Images from this series have been exhibited nationally.

Most recently, one of his candid portraits was selected by the British Journal of Photography for inclusion in the Portrait of Humanity 2020 Shortlist.

You can see more of Jon’s experience on his business website >

CPA members:
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