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Online Talk: Jennifer Stoots
Follow the Money: The rise of the fine art photography market and what we’re seeing today
Thursday, July 21, 4:00 – 5:30pm
Free for members, $10 for non-members
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In this beautifully illustrated presentation, certified photography appraiser and photo historian Jennifer Stoots, AAA, will provide a succinct review of the evolution of the fine art photography market in the United States. Stoots will start the webinar off with a brief overview of the evolution of the art market in Europe, plus the motivations of invention and the birth of the photo industry. From there she will: Highlight the influential people, galleries and institutions in the U.S. that championed photography in the early 20th century; cover key collectors and factors that fostered exponential growth from the 1970s to the end of the 1990s; analyze the top selling photographers and photographs; and finish with commentary centered around international photo fairs and the internet’s impact on the photography market in the last two decades.
*A bibliography will be shared with registered attendees.

Jennifer L. Stoots, AAA, has been working in the museum and gallery industry for 28 years, in the photography marketplace for 24 years, and has been appraising documentary & fine art photographs, photographic archives, and contemporary art for 20 years. In addition to her art appraisal work, she lectures on the economic history of fine art & the photography market and participates in public presentations centered around legacy and estate planning strategies for artists & photographers. She has also written articles about the process and methodologies of appraisal valuations, as relates to photographs and photographic archives, and is currently engaged in research related to arts patronage and the (extraordinary) benefits of integrated arts education.

Stoots is a photo historian who received her Master’s degree in the History of Art & Design from Pratt Institute (2013) and her Bachelor’s in Art History from the University of Oregon (1994). From 1998 – 2004, she managed the S K Josefsberg Studio, a fine art photography gallery in Portland, Oregon, and worked select international photo fairs with the Empty Quarter Gallery (Dubai) and the East Wing gallery (Doha, Qatar) between 2009 and 2019. Stoots acquired her appraising credentials in 2002 from NYU’s Appraisal Studies Program for Fine and Decorative Arts and she is a Certified Member of the Appraisers Association of America (AAA).


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