Chuck’s photographic career has traveled more than a few paths over his lifetime. A native of Los Angeles, he began his career as a photojournalist in the late 1970’s, then attending Art Center College of Design where he received his BFA in Photography. After graduation he established his freelance editorial/corporate studio in Los Angeles for ten years.
Keeping a freelance studio running in a large photography market was no easy task, with marketing and self promotion taking a substantial amount of time. With this came a shift in his career, moving into the world of multimedia development. Digital photography was just coming into the marketplace, but at that time a 12 megapixel sensor was cutting edge and low quality compared to analog photography, it held little interest. He left photography behind for the next 12 years to become a multimedia developer and video producer.
Moving to the Bay Area in 1998, Chuck worked for several Silicon Valley companies (E*Trade, HP, VMware) and while working as a video producer, his background as a photographer was also called into service. This would also ignite his creative photographic eye and would establish Chuck Potter Photography in Soquel, California in 2017.